Hate it or love it TikTok is here to stay. The social app has been blowing up lately, and a lot of people have taken notice. There have been numerous social media influencers on Instagram complaining about their engagement on Instagram. Recently, Instagram has made changes to their algorithm to help against the use of people using 3rd party applications to help with their engagement. And while that might help with credibility for brands, it has made it that much harder for organic engagement through the app to help you get more followers, and more engagement. Meanwhile the amount of TikTok users have spiked up dramatically. And their algorithm is a whole lot different.

Hate it or love it TikTok is here to stay. The social app has been blowing up lately, and a lot of people have taken notice. There have been numerous social media influencers on Instagram complaining about their engagement on Instagram. Recently, Instagram has made changes to their algorithm to help against the use of people using 3rd party applications to help with their engagement. And while that might help with credibility for brands, it has made it that much harder for organic engagement through the app to help you get more followers, and more engagement. Meanwhile the amount of TikTok users have spiked up dramatically. And their algorithm is a whole lot different.

The Algorithm

You don't need 200k followers for a post to go viral on TikTok. The algorithm favors premium content over anything else. How it works is this. You create a post. You think its amazing, but will other people think its amazing? TikTok's algorithm will take your post and start randomly putting it on the viewers news feed. Regardless if they follow you or not. Based on the viewers reaction will push how far your post will be viewed. So if someone likes your post or comments on your post it will be favored in the algorithm. The more likes the better and the more comments the better. Hence why creating the best type of content is the way to blow up on TikTok. The good part about TIkTok is they have an editing platform built in the app

You don't need 200k followers for a post to go viral on TikTok. The algorithm favors premium content over anything else. How it works is this. You create a post. You think its amazing, but will other people think its amazing? TikTok's algorithm will take your post and start randomly putting it on the viewers news feed. Regardless if they follow you or not. Based on the viewers reaction will push how far your post will be viewed. So if someone likes your post or comments on your post it will be favored in the algorithm. The more likes the better and the more comments the better. Hence why creating the best type of content is the way to blow up on TikTok. The good part about TIkTok is they have an editing platform built in the app

Editing on TikTok

One thing that definitely stands out on TikTok is the editing capability it has over other apps like Instagram and even Snapchat. Whether you are taking a selfie video, or you are posting a gaming clip, TikTok makes it easier to add music or effects to your content. You dont need Adobe Premiere pro or Final Cut pro to make good content. However, this is still not to say that those programs wont enhance your content, it definitely will. 

One thing that definitely stands out on TikTok is the editing capability it has over other apps like Instagram and even Snapchat. Whether you are taking a selfie video, or you are posting a gaming clip, TikTok makes it easier to add music or effects to your content. You dont need Adobe Premiere pro or Final Cut pro to make good content. However, this is still not to say that those programs wont enhance your content, it definitely will. 

Music- TikTok has all different kinds of music to use copyright free on your posts. The catch is alot of artist's will allow TikTok to use only a certain amount of time of their music for posts. So a Drake song can have 15 seconds of play on it. So create a post and be able to utilize that time

Effects-  There are plenty of cool effects you can use on TikTok. they have a green screen effect you can use that puts you in a background you choose. You can add in Television blur to your videos.  You can  edit videos in slow motion, fast motion. Check it out there's a bunch you can do

Sharing- One beautiful thing about TikTok  is the accessibility in sharing content. If you see a post you like on TikTok, you can share it to your social platforms right from the app. You dont have to download a third party app to download a video to share it anywhere else. All you do is click the arrow button on the bottom right, and BAM share it to your snapchat, instagram, whatever.

Music- TikTok has all different kinds of music to use copyright free on your posts. The catch is alot of artist's will allow TikTok to use only a certain amount of time of their music for posts. So a Drake song can have 15 seconds of play on it. So create a post and be able to utilize that time

Effects-  There are plenty of cool effects you can use on TikTok. they have a green screen effect you can use that puts you in a background you choose. You can add in Television blur to your videos.  You can  edit videos in slow motion, fast motion. Check it out there's a bunch you can do

Sharing- One beautiful thing about TikTok  is the accessibility in sharing content. If you see a post you like on TikTok, you can share it to your social platforms right from the app. You dont have to download a third party app to download a video to share it anywhere else. All you do is click the arrow button on the bottom right, and BAM share it to your snapchat, instagram, whatever.

User Experience on TikTok

For Clik Gaming we started our TikTok in February of this year. We have reached almost 14k in followers and up to 275K likes. Not bad for just starting 4 months ago. We realized quickly that content is king on this app. And believe us we know how hard it is to get your Instagram or YouTube to pop off. Oddly enough we actually noticed that posts that came from TikTok and were posted on Instagram, had the most engagement for the Instagram app. In other words regular Instagram posts just aren't cutting it as well as TikTok posts. We have ran many social accounts for our interests and other clients interests. Social media in general is hard to crack and you have to keep up with it consistently. Our advice to you would be to start a TikTok account today for sure. Regardless of your niche, the app is going to get bigger and bigger. It will be essential for you if you need that social proof.

For Clik Gaming we started our TikTok in February of this year. We have reached almost 14k in followers and up to 275K likes. Not bad for just starting 4 months ago. We realized quickly that content is king on this app. And believe us we know how hard it is to get your Instagram or YouTube to pop off. Oddly enough we actually noticed that posts that came from TikTok and were posted on Instagram, had the most engagement for the Instagram app. In other words regular Instagram posts just aren't cutting it as well as TikTok posts. We have ran many social accounts for our interests and other clients interests. Social media in general is hard to crack and you have to keep up with it consistently. Our advice to you would be to start a TikTok account today for sure. Regardless of your niche, the app is going to get bigger and bigger. It will be essential for you if you need that social proof.